Podcast Artwork Makeover: Behind the Design Process with Sara Sullivan

I am delighted to introduce Sara Sullivan and the beautiful new artwork she created for The Storied Recipe podcast.

I want to be honest about how uneasy I felt at the start of this project. As a white woman who often shares stories from people and cultures different from my own, and as the parent of both Black and white sons who appear regularly in my photography, I carried a lot of concern into the redesign. A prior exchange with a press outlet left me confused and guarded, and for a while I avoided promoting the show or pursuing a new visual direction. I discuss that experience more in the episode.

Before working with Sara, I wouldn’t have known what qualities to look for in a graphic designer. After this experience, I wish every client could work with someone like her. Sara guided me through a sensitive creative process that acknowledged my discomfort, encouraged honest conversations with my audience, and produced artwork that addressed every concern I brought forward. The finished design meets the criteria I set, resolves the issues I feared, and feels truly beautiful. It captures the spirit of this podcast, and I’m deeply grateful to Sara. I’m excited to share a bit about her work and process—welcome, Sara!

Highlights

  • Sara’s career path and background
  • The two main reasons I wanted to update the artwork
  • A discussion about whiteness, a multiracial family, and representing stories that aren’t my own
  • The emotional and creative steps Sara guided me through
  • How Sara moved from sketches to a finished design
  • Why working with someone you connect with matters in a creative collaboration
  • How Instagram polls helped clarify direction
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How To Contact Sara Sullivan

Email: [email protected]

Instagram: @saralynn.bakes

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Some Recipes From Sara Sullivan, Graphic Designer, Food Photographer, and Recipe Developer

Lemon Berry Shortbread Cookies